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As online retailers focus on multi-channel shopping and online consumer concerns, alternative payment options can be critical to a merchant's success. With the right options, merchants can lift sales and attract new consumers with no...
February 9, 2005
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The pressure on online retailers to continue delivering double-digit sales increases is giving rise to renewed interest in creating personalized shopping experiences to drive sales. But the return on investment (ROI) of fully automated...
July 19, 2005
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Advertisers should maximize the revenue generation of "branded" keyword terms in their search campaigns. However, they should seek to diminish their reliance on these terms by simultaneously increasing the amount of revenue that they generate...
July 21, 2005
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Online shoppers spent $23.2 billion during the 2004 holiday season, and that number is expected to grow by 25% or more this year. And since many people now begin their online shopping with a visit to a search engine, savvy merchants are turning...
November 3, 2005
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Most retailers' site search capabilities are still woefully inadequate to proactively help consumers find the products they're looking for and easily make purchase decisions. According to a recent JupiterResearch report, only 55 percent of the...
June 13, 2005
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This webcast will show you how the right search engine marketing mix can turn browsers into buyers. You will see how these unique search engine marketing techniques can extend your brand, drive qualified traffic to your site, produce leads,...
March 11, 2004
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Sure, you're spending marketing dollars to drive traffic to your site, but how do you convert a higher percentage of shoppers once they get there? Will you drive more sales with a free shipping promotion, or 15% off? Is your creative...
February 23, 2005
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Can your customers and partners find what they are looking for through your Web-based portals? If not, you run the risk of losing money. Your customers want information and answers in the fastest way possible. Channel partners need the right...
December 2, 2004
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While seven in 10 adults are online today, e-commerce still represents only four percent of retail sales. However, many retailers still think of the Web in terms of e-commerce. What about the estimated 84 million "Web-to-store" shoppers,...
September 27, 2005
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One-quarter of all marketers using SEM manage more than 500 keywords. Faced with the impossible task of creating unique landing pages for each, many marketers instead automate the creation of landing pages, relying upon site-side search. This...
May 5, 2005
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