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This is the second webcast in the Selling at the Executive Level webcast series, sponsored by SellXL . In this second of three 30-minute sessions, Dr. Steve Bistritz will discuss the importance of identifying the relevant executive for the sales...
March 18, 2010
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This webcast series entitled Maximising Marketing ROI: Practical Approaches for Practical People explains how to increase the effectiveness and efficiency of your marketing spend. The Ipsos UK team unpicks and simplifies the complexity of what...
September 6, 2005
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This is the third webcast in the Selling at the Executive Level webcast series, sponsored by SellXL . In this last of three 30-minute sessions, Dr. Steve Bistritz will discuss the importance of treating the gatekeeper as a resource and having...
March 25, 2010
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It's the goal of every salesperson: getting access to senior client executives – the C-Level decision makers responsible for approving top-dollar deals. Leaders at the highest corporate levels don’t always avoid sales...
December 18, 2009
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This is the first webcast in the Selling at the Executive Level webcast series, sponsored by SellXL . In this first of three 30-minute sessions, Dr. Steve Bistritz will discuss the results of research conducted with CXO-level executives where...
March 11, 2010
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The need for more rigorous marketing discipline and competence has never been greater. As a result, the Chief Marketing Officer - s new agenda for creating a sustainable competitive advantage is to build a Marketing-Ready Enterprise. With sponsorship...
March 9, 2006
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: With the special challenges associated with distribution channels, multiple buying influences, and sales-driven cultures, B2B marketing measurement frameworks can be especially difficult to build and maintain. This 30-minute webcast...
December 11, 2007
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Michael Minelli, co-author of Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers , will be joined by Harvey Koeppel, former CIO of Citigroup's Global Consumer Group and currently Executive Director...
April 8, 2008
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From a strategic cost management perspective, the IT environment is very unique. There are several IT financial planning & charge-back mechanisms that can be used based on variable service levels options, technology refreshment life-cycles,...
September 15, 2005
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How to build and grow a super-profitable business full of crown-jewel customers. Do you have costly unprofitable customers that make it impossible for you to achieve accelerated growth? Are you winning enough crown-jewel business to grow profitably?...
July 30, 2007
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