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The predominate question Carlson Marketing hears from companies large and small is, "Where should marketing dollars be focused to deliver the biggest bump in the loyalty outcomes that will generate the most incremental and longest...
March 24, 2010
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: For over 15 years now, the marketing mix model has been at the center of the marketing measurement process. However, new business demands are causing a spurt of innovation in measurement analytics. In this 30-minute webcast,...
October 16, 2007
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: What metrics do you really need to measure your marketing effectiveness? What - s the magic number needed to prove your marketing efforts are having a real effect on the bottom-line? With all these data points, which will really...
October 14, 2008
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: You - ve done the work. You - ve collected the data. You - re well on your way to marketing measurement enlightenment. But how do you present your findings in a way that means something to someone other than those in your marketing...
September 9, 2008
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: With the special challenges associated with distribution channels, multiple buying influences, and sales-driven cultures, B2B marketing measurement frameworks can be especially difficult to build and maintain. This 30-minute webcast...
December 11, 2007
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: There have been many books written and conferences held on selecting the right metrics to measure the payback on your marketing. But most of the talk to-date has centered around the “traditional” metrics like market share,...
February 12, 2008
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For years proponents of mobile marketing have talked a good game. The audience was touted rightfully as young, tech-savvy, and ready to interact on a small screen. The medium was hyped as the always-on connection between its users and...
March 4, 2008
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Naras uses exhaustive research from his book titled, High Performance Marketing: Bringing Method to the Madness of Marketing , to present points toward the future of marketing. He examines marketing past and present...
November 10, 2005
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In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this...
February 17, 2010
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Mobile marketing provides the opportunity for markets to form around customers, instead of around vendors. It - s creating relationships that are more personal than the results of traditional marketing activities. What - s important...
March 30, 2010
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