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The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website...
July 10, 2008
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Moments in Marketing with Larry Bailin Author of "Mommy, Where Do Customers Come From" and CEO of Single Throw Internet Marketing and Evan Rapp, President of epicenter Media. Evan and Larry have a special guest to dicuss Affiliate...
March 15, 2007
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Email Marketing Specialist Nancy Carl of Armstrong uncovers the email marketing strategies that build brand loyalty, engage and facilitate customers through the purchase cycle. Carl relays how the Fortune 500 global leaders in...
June 20, 2006
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US Hispanics are estimated to account for over $600 billion in spending power. Renowned industry leader Ignacio "Nacho" Hernandez, Founder and CEO of iHispanic Marketing Group, joins host Ted Murphy to layout significant differences that...
May 2, 2006
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: You - ve done the work. You - ve collected the data. You - re well on your way to marketing measurement enlightenment. But how do you present your findings in a way that means something to someone other than those in your marketing...
September 9, 2008
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Live
-8:30 AM - 9:30 AM Los Angeles Daylight Time
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Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine...
July 1, 2008
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Even in this economic climate you should be telling your CMO and CFO that more dollars, not less, should be allocated to e-mail marketing. Sound crazy? Given that marketers generally have to fight for their share of the budget, it probably...
June 26, 2008
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Register now to attend this live webinar with Serena, featuring a live demo of our Pre-Built Customer Reference Mashup....
July 1, 2008
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Marketers in the technology sector have made significant strides in developing and deploying their marketing performance measurement (MPM) strategies. Most have moved beyond the unrealistic quest to establish the perfect return-on-investment...
July 10, 2008
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Who owns the customer? Good question. In recent years, corporate marketing organizations have divided and then subdivided into specialized units, such as acquisition, retention and revenue generation (cross-sell & up-sell). And they all...
July 30, 2008
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Live
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