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One-to-one marketing is still a continuing journey, not a destination. The journey, however, is at a critical stage. It is more important than ever for companies to take a hard look at their customer strategy and the data that drives...
February 7, 2008
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In today's competitive business environment, if you don't take care of your customers, someone else will. Organizations looking to attract and retain loyal customers have to constantly improve their level of service. Customers are increasingly...
September 18, 2008
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The importance of delivering an optimal customer experience in today's global marketplace cannot be underestimated. It is increasingly difficult for companies with comparable products and services to distinguish themselves merely by creating...
June 12, 2008
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Marketing Managers know it costs significantly less to retain and service existing customers than to prospect for-and acquire-new ones, but maximizing the customer benefit and value isn't feasible if an organization relies solely...
April 24, 2008
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The employee-customer relationship has become the focus of much attention, particularly as there has been an increasing shift toward a service based economy. There is widespread acceptance of the idea that energized, engaged employees...
October 2, 2008
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With cloud computing taking a clear priority in President Obama's 2010 budget and Vivek Kundra's focus on the rapid mobilization and deployment of the up-and-coming information delivery platform, the government IT community is primed for a perfect...
November 3, 2009
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Customer-Driven Action Planning: Answering the Who, What, Where, When and How Most organizations invest in measuring customer experience and satisfaction with an expectation that the insights derived from such measurement will...
August 25, 2010
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Providing a solid IT infrastructure for a bank is no easy task, especially when you have multiple branches, government and vendor regulations, and limited resources. Learn how The National Bank of Indianapolis met these challenges and realized...
July 23, 2008
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Find out how Linksys extends support to more customers-and meets their highest expectations. Join this 30-minute online session sponsored by the Service and Support Professionals Association (SSPA) and WebEx. John Ragsdale, Vice President...
April 16, 2008
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In today's competitive business environment, if you don't take care of your customers, someone else will. Organizations looking to attract and retain loyal customers have to constantly improve their level of service. Customers are increasingly...
August 16, 2007
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