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Art Hall, Vice President of Customer Care Operations at NetBank, joins Ted Murphy to discuss constructing a successful CRM strategy that builds customer relationships and improves customer interaction and engagement. Art...
August 14, 2006
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Marketing strategies are evolving to support improved customer communications across multiple channels, leveraging the web, social communities, and partner networks. New strategies also provide better visibility, increase marketing’s...
November 1, 2011
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The WebTrends Relationship Marketing webcast is now available on demand. Learn how WebTrends Marketing Warehouse version 2.0 can help you build profitable, long-lasting relationships with your web site visitors. *Drive Direct Response:...
December 31, 2006
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This Forrester white paper explores the relationship between revenue and a company's Customer Experience Index (CxPi) score, and it provides interactive models that illustrate how revenue increases with a higher CxPi score...
February 1, 2011
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This Forrester Research white paper explores the relationship between revenue and a company's Customer Experience Index (CxPi) score, and it provides interactive models that illustrate how revenue increases with a higher CxPi ...
November 15, 2010
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Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. These interactions span marketing, sales and service, but they all factor into an individual...
June 24, 2008
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In this webcast, sponsored by Adobe and Bank Systems & Technology, you will hear from industry experts Kathleen Khirallah, Research Director, Retail Banking with TowerGroup, and Nicole Kealey, Group Product Marketing Manager, Financial Services...
November 22, 2007
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This whitepaper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools....
October 10, 2009
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Did you know that... *40% of users don’t return to a Website after a negative first experience? *About 50% of potential online sales are lost when users can’t find what they need? *As much as 50% of customer loyalty is attributed...
September 15, 2006
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To find out how one of the most successful retailers maintains loyal customers, join us as we discuss loyalty marketing and how Unica’s Affinium® Campaign solved critical challenges for Best Buy’s relationship marketing...
July 19, 2008
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