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Your employees are the “front-line” of your brand. Keeping them engaged can result in stronger teams, greater ownership of work, higher enthusiasm and more. As much as you need CRM to conduct business, you also need ERM (employee...
April 10, 2008
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Integrating multiple marketing initiatives and customer intelligence offers the opportunity...
May 21, 2009
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Meredith Devine talks about Nestl??'s approach to applying Activity Based Costing principles in all areas of the business, not just to the data on the Profit and Loss statement. This includes the Customer Value Dimension, a total picture...
November 16, 2005
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It's a truism that "Customers buy a relationship, not a just a product, from you." Companies need to proactively implement and retain customer relationships if they want to continue selling their products long term. The real goal...
June 17, 2009
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Gary Cokins talks about executive frustration, mistrust of accounting, poor customer value management, the missed promises of ROI from CRM and ERP, unfinished supply chain management and how to get it all back together under the performance...
November 16, 2005
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In the midst of the current global financial crisis, it is not just credit that is in short supply. There is also a critical shortage of new customers. This shortage dramatically increases the value of existing customers, their goodwill and...
August 19, 2009
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In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this...
February 17, 2010
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Martha Rogers talks about what a customer strategy is and isn't, gives some examples of companies that get it and those that don't, and explains in detail the steps necessary to shift an organisation to focus on its Return on Customer....
November 16, 2005
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Aggregating and analyzing customer intelligence can provide incredible insight into customer...
June 11, 2009
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Your ability to effectively reach and influence the right audience has a significant impact on your...
April 30, 2009
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