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While most organizations focus on the 4 Ps of marketing, a focus on the customer will drive differentiation and profitability in the future. To graduate to the next level of success, companies must engage in Customer Experience Management (CEM)...
May 25, 2006
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Understand the integration of strategic planning, operational planning, balanced scorecards and LEAN manufacturing that have transformed LB Foster from a traditional steel producer into a leading industry performer. Learn more about performance...
May 10, 2007
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Do you know how your supply chain will stack up against the competition in 2008? Join Eric Arnum, Editor of Warranty Week , as he provides a look ahead at the business characteristics and technologies that will separate good supply chains from...
March 11, 2008
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New quantitative research from Peppers & Rogers Group and Carlson Marketing gets to the heart of what drives loyalty, engagement and relationship strength across vertical industries. Carlson Relationship Builder 2007, the next phase in the ongoing...
February 26, 2008
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: According to Gartner, by 2008 more than 50% of all software will be purchased as a service. The CRM Industry leads the Software as a Service (SaaS) applications market. In fact,50% of new CRM applications purchased by the end of...
June 19, 2007
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To lead with confidence and outpace competitors, you need to make better, faster decisions. The secret to success lies with analytics. Top organisations view analytics as an essential aspect of their performance strategy and are using it to...
April 29, 2008
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The Lenskold Group / Kneebone 2008 Marketing ROI & Measurements Study revealed underlying practices that distinguished the elite segment of marketers delivering highly effective and efficient marketing from the rest of the pack. Jim Lenskold...
October 22, 2008
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This Webcast will place front-and-center for you the concepts of: Scenario and Event-Based Planning that assumes and incorporates risk and volatility. Alternative approaches to the quarterly forecast and the annual budget that trade detail for...
November 20, 2008
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The following Webcast was recorded at The Premier Business Leadership Series in London on May 6, 2009. Globalization, economic turmoil and the spread of technology are bringing rapid and disruptive change to new and old businesses...
May 6, 2009
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This is the third webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . In this episode, we explore how your organization can achieve a complete customer view. If it sounds like an...
June 23, 2009
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