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The following Webcast was recorded at The Premier Business Leadership Series in London on May 7, 2009. For many organisations, the current economic climate is placing severe pressure on profits and operating budgets. With constraints on growth,...
May 7, 2009
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: Most people think of forecasting in terms of sales volume and revenue. However, for marketers, forecasting extends well beyond into interim effects such as brand equity, price elasticity, response rates, and channel development. When...
July 8, 2008
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Research shows that companies using ROI metrics and the framework supporting marketing ROI are outgrowing their competitors and building credibility with CEOs and CFOs. Jim Lenskold will share industry trends on marketing ROI practices, how...
May 23, 2007
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Retailers feel unending pressure to drive down costs and increase shareholder value. Ultimately, there are just so many levers they can pull to fulfill this objective. Continued cost reductions may create short term earnings gains, but also...
May 31, 2006
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In uncertain economic times, companies are looking for ways to save money throughout the enterprise. One method is to consolidate IT systems and applications, making the company more efficient while lowering the recurring IT costs. These projects...
March 3, 2009
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Your ability to effectively reach and influence the right audience has a significant impact on your...
April 30, 2009
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This is the first webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . This episode is all about making customer data work for you. Karen Heath , a Managing Practice Principal with...
May 12, 2009
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Integrating multiple marketing initiatives and customer intelligence offers the opportunity to improve...
May 21, 2009
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This is the second webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . In this episode, Karen Heath , a Managing Practice Principal with HP, and Jeff Gilleland , Global Strategist...
June 2, 2009
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This is the fourth webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . In this episode, Karen Heath , a Managing Practice Principal with HP, and Jeff Gilleland , Global Strategist...
July 14, 2009
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