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: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine, and beer categories. Join Measured Thoughts with Dave Reibstein, managing partner of MarketingNPV,...
February 15, 2008
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The eternal questions on the minds of marketers today: Why is it so hard to find out what our customers really want? Are they(we) looking for relationships, rewards, recognition? A bit of each? All of the above? In this session, we will reveal...
December 3, 2008
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The development and delivery of prepaid services has represented a boon to most Telcos. With prepaid customers you eliminate credit risk (well actually you don't you just move it around), and you create an environment where billing isn't necessary....
August 10, 2005
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How well do you negotiate your big, complex deals? How successfully do you manage your critical, strategic relationships? Corporate graveyards are full of the corpses from failed deals and fractured relationships. Presenter, Harry Mills shows...
December 11, 2007
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Winston Churchill once said, 'The future is one damn thing after another.' And so it is when it comes to the business environment for retailing. The environment for the retail industry has never been more volatile. Currencies, customers, and...
April 29, 2005
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Dumb deals – deals that don’t make business sense continue to haunt CEO’s and boards. McKinsey research, for example, shows that approximately 50% of acquiring companies continue to pay more for acquisitions than they are worth....
March 27, 2008
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Telecommunications companies are some of the most vulnerable businesses in the world when it comes to fraud. With an infrastructure that is so incredibly complex, and a business environment that is so volatile, it is incredibly easy for employees...
August 31, 2005
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The ultimate reason for attempting to manage customer loyalty and churn is to optimize the profitability of those customers. Many telcos are coming to realize that the practice of allowing churn, loyalty, wallet-share improvement, and acquisition...
August 11, 2005
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Short and medium-term forecasts of sales and other variables can play a crucial role in decisions relating to logistics, production planning, human resources, inventory control and financial planning. Surveys show that management judgment...
November 29, 2006
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The results of our Performance Improvement Benchmarking survey are in! Over 1000 people responded to the Performance Improvement Benchmarking survey. What do the results mean to the success of an organization's performance management initiative?...
May 3, 2006
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