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Jason Jennings and his research team studied the world's 22,000 publicly traded companies and the 50,000 largest privately held businesses in search of those that consistently performed the best. Eventually they discovered that fewer than 20...
May 12, 2005
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Join us for the first of two live reports from SAS Global Forum 2008 in San Antonio, Texas. SAS Global Forum , is a non-profit organization open to all SAS software users throughout the world. SAS Global Forum is governed by an Executive Board...
March 17, 2008
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There is a technique used by financial managers called portfolio management. This technique - hedges their bets - by investing in a portfolio of assets. Some will perform and others will not, but you win if the - winners - outweigh the - losers....
June 13, 2007
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This webcast series entitled Maximising Marketing ROI: Practical Approaches for Practical People explains how to increase the effectiveness and efficiency of your marketing spend. The Ipsos UK team unpicks and simplifies the complexity of what...
September 14, 2005
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In this presentation, we will show how and why POS (Point-of-Sales) data provides more accurate forecasts, more market intelligence, and enables you to take full advantage of the market when it is hot, and minimize the risk when it is...
March 5, 2009
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In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this...
February 17, 2010
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While retail banks have long known that growing customer loyalty, customer profitability and share of customer are the keys to competitive advantage, many remain challenged to incorporate customer strategies into a product-focused environment....
October 11, 2005
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- Mountains of information - is a familiar phrase and an all-too-real challenge for manufacturing-based organizations, especially when it comes to text-based data. Drawn from numerous departments and functions - sales, service, production,...
November 14, 2007
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CPG companies have been on a journey seeking to find a more effective way to use advanced analytics for the purposes of improving the impact of trade promotion spending. With the introduction of Trade Promotion Optimizer, CPG companies have...
June 26, 2006
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: What does it really take to bring an organization through the life cycle of measurement and metrics adoption? Kim Johnston, VP of Marketing and Sales Operations for Symantec Corporation provides a case study of her experience in defining...
January 8, 2009
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