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With increased focus on opportunities in the midmarket and the ongoing demand for higher sales productivity, sales organizations are under pressure to deliver. This pressure is driving specialization within sales organizations...
April 17, 2008
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Are you planning your sales and marketing initiatives for 2008? Finalizing your budgets and priorities? This is the telebriefing for you, where IDC will provide its latest investment benchmarks and an "over-the-horizon" look at what the...
October 4, 2007
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Are you ready for the 2009 planning season? How do your plans, investments, and objectives stack up versus industry leaders and bellwethers? Rich Vancil will provide the latest marketing, sales, and market intelligence trends and analysis...
September 18, 2008
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Selling to the mid-market requires different practices than those employed in selling to large enterprise organizations. Enterprise buyers value strong technical expertise, effective relationship management, and deep industry and business expertise....
February 28, 2008
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To register for this event, please click here Selling in 2009: 10 Ways to Find, Win, and Keep the Money Prediction #1 - Selling strategies that worked last year will not work in 2009. Many customers are in capital preservation mode, many opportunities...
January 8, 2009
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Most companies today use an antiquated approach to territory planning and resourcing. At the MSA and state level, most opportunities are simply not visible to regional sales management and sales investments are largely made using...
October 11, 2007
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To register for this event, please click here. Tech Marketing 2009-2010: Move from Budget Bust...to Budget Build! Senior analysts from IDC's CMO Advisory Service will provide the very latest from IDC's comprehensive survey of marketing investment...
October 1, 2009
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IDC Retail Insights: EMEA Top 10 Predictions for 2010 As the retail industry continues to be hypercompetitive and EMEA retailers are facing strong gaps in consumer loyalty, sales channels not only are a required cost of doing business,...
January 29, 2010
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Software support services remain a critical part of business strategy for the majority of enterprise software vendors. Keeping existing customers happy means opportunities for additional sales in the future, as well as positive word-of-mouth...
March 5, 2008
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To register for this event, please click here In the first of a new series of IDC Channel-Pulse Web conferences, IDC analysts from our Channels and Technology Financing research teams share February 2009 survey findings. These findings provide...
March 26, 2009
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