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The value proposition is straight-forward and proven: Predictive analytics produces business insight that delivers. The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response...
September 23, 2009
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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Annual planning typically involves allocating budget to the best marketing initiatives, establishing...
October 15, 2009
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During the past 20 years, the procurement and supply chain profession has radically evolved. Once a tactical and back-office function, it is now a strategic business opportunity that can be fundamental to the financial success of...
December 2, 2009
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The predominate question Carlson Marketing hears from companies large and small is, "Where should marketing dollars be focused to deliver the biggest bump in the loyalty outcomes that will generate the most incremental and longest lasting profit?"....
March 24, 2010
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Wartime realities and mounting fiscal pressures from Congress are forcing defense organizations to seek immediate changes in the way they approach logistics. Recently, significant investments of time and money have been made in large-scale,...
March 21, 2007
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: Social media is dramatically impacting how we engage customers. Traditional means of communication through messaging and marketing campaigns are no longer adequate. The new social media, blogging, user communities, podcasting,...
June 26, 2007
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Does your warranty management program help you thrive? Proactively identify product quality issues Forecast future product failure rates Detect emerging risk issues Identify statistically significant differences in performance Identify patterns...
July 18, 2006
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Environmental issues, including climate change, are now at the top of the agenda in executive suites around the world. Sustainability initiatives can be defined as adopting business strategies that meet the needs of the enterprise and its stakeholders...
April 29, 2008
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View Live Update interviews from the floor of the SAS Forum International 2005 conference in Lisbon, Portugal. Jeanette Slepian, President, BetterManagement Jeanette describes the mission of BetterManagement and outlines briefly the topics that...
June 22, 2005
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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content: Join Jeff Gilleland, Global Strategist, SAS; Rachelle Spero,...
August 6, 2008
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