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Marketers accept that building meaningful relationships with customers will lead to long-term success. Increasingly, they try to achieve this by embracing customer-centric marketing strategies instead of product-focused ones. True customer-centric...
August 6, 2008
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Online consumers are bombarded with messages: email, banner ads, site promotions, paid search ads, natural search results. How do you make your message stand out? Attend this webinar and learn from industry leaders how contextual marketing...
September 13, 2007
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Most of us want to grow our businesses. But as owners of smaller enterprises we usually start out wearing a multitude of hats. We have to be chief cook and bottle washer, as the saying goes. Finding the time for marketing to grow our...
October 17, 2006
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During this webcast, you'll learn: (1) The nine most important ways to improve sales response in your marketing program; (2) Proven, time-tested approaches to writing copy that sells your company’s product; (3) Key techniques to...
August 2, 2007
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This webcast will show you how the right search engine marketing mix can turn browsers into buyers. You will see how these unique search engine marketing techniques can extend your brand, drive qualified traffic to your site, produce...
March 11, 2004
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
January 8, 2004
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
September 23, 2004
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
July 14, 2004
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Join U.S. Cellular as they share how they apply a consistent marketing strategy to each customer taking into account and building on customers' responses and actions. Learn how this customer-centric strategy is executed across all major...
July 1, 2008
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It?s official: The Web has come out of it?s text-only shell. The early adopters of podcasting and video on the Web have made it safe for others to dip their toes into the multimedia waters. This episode of the Marketing Edge podcast is...
June 18, 2006
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