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The pressure on marketing departments and agencies is mounting, due to media fragmentation, greater financial accountability and the demand for increased marketing output with shrinking resources. As such, increasing operational...
May 28, 2008
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In this episode of the Duct Tape Marketing podcast I visited with Steven Gray of MoneyMailer and Brent Dusing of CellFire...
July 15, 2008
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The CMO is under more pressure than ever, especially facing the prospect of slowing economic conditions. This pressure is directly connected to an inability to show business relevancy and a return on marketing investments. EMC Interactive...
March 12, 2009
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Learn how one organization utilized marketing automation technology to increase existing customer revenue by 400...
December 13, 2006
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Marketers accept that building meaningful relationships with customers will lead to long-term success. Increasingly, they try to achieve this by embracing customer-centric marketing strategies instead of product-focused ones. True customer-centric...
August 6, 2008
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marketing...
January 19, 2009
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In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data. Surrounding the data and storage application are people,...
January 13, 2009
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Online consumers are bombarded with messages: email, banner ads, site promotions, paid search ads, natural search results. How do you make your message stand out? Attend this webinar and learn from industry leaders how contextual marketing...
September 13, 2007
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Most of us want to grow our businesses. But as owners of smaller enterprises we usually start out wearing a multitude of hats. We have to be chief cook and bottle washer, as the saying goes. Finding the time for marketing to grow our...
October 17, 2006
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During this webcast, you'll learn: (1) The nine most important ways to improve sales response in your marketing program; (2) Proven, time-tested approaches to writing copy that sells your company’s product; (3) Key techniques to...
August 2, 2007
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