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During this webcast, you'll learn: (1) The nine most important ways to improve sales response in your marketing program; (2) Proven, time-tested approaches to writing copy that sells your company’s product; (3) Key techniques to...
August 2, 2007
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Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more! View this Webinar archive Jim Lenskold, author of the recent MarketingProfs ROI...
May 15, 2009
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Join U.S. Cellular as they share how they apply a consistent marketing strategy to each customer taking into account and building on customers' responses and actions. Learn how this customer-centric strategy is executed across all major...
July 1, 2008
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It?s official: The Web has come out of it?s text-only shell. The early adopters of podcasting and video on the Web have made it safe for others to dip their toes into the multimedia waters. This episode of the Marketing Edge podcast is...
June 18, 2006
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There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a...
January 15, 2009
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The year before us will be a dynamic one for marketers. The confluence of Broadband usage, podcasting, search engine capabilities for video and audio, online advertising and internet e-commerce gives businesses the opportunity to be innovative...
January 11, 2006
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See the results of IDC's new research identifying the key trends, forecasts and benchmarks for BtoB marketers — and just in time for your annual budget planning process! Featuring Michael Gerard, Research Vice President for IDC's CMO Advisory...
October 7, 2008
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In this podcast, Lois discusses how to create conversations with and listen carefully to customers as well as organize, set expectations, and measure results....
July 20, 2006
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Aaron talks about SeaTab’s approach to BI; the hands on approach allows users to customize reports, dashboards and KPIs on a global bases allowing them to gain analytical freedom to be able to achieve the exact analytical result they are...
May 15, 2007
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July 1, 2007
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