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This is the sixth webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . Karen Heath , a Managing Practice Principal with HP, and Jeff Gilleland , Global Strategist of SAS Customer...
September 1, 2009
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Business intelligence has expanded beyond the departmental spreadsheet to become an integral and critical component of operational and transaction processing systems, and a necessary component of enterprise strategy decisions. The combination...
October 26, 2005
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Join us for the second of two live reports from SAS Global Forum 2008 in San Antonio, Texas. SAS Global Forum , is a non-profit organization open to all SAS software users throughout the world. SAS Global Forum is governed by an...
March 18, 2008
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: McNeil Consumer Healthcare is the parent company of many of the world's most well-known over-the-counter pharmaceuticals. Join Measured Thoughts with Dave Reibstein, managing partner of MarketingNPV, Wharton professor and past...
February 23, 2008
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As marketing groups strive to gain a competitive advantage, more advanced quantitative and financial techniques are being implemented. One such technique, Customer Lifetime Valuation (CLV), can provide marketers a multi-faceted view of...
October 25, 2006
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This webcast is part of the series, Smarter Marketing presented in association with the American Marketing Association and SAS . In the midst of a global recession, the online channel has been one of a few bright spots. Consequently,...
June 3, 2009
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This is the sixth webcast in the Insights and Innovations for Hospitality & Gaming webcast series, which highlights hot topics in the hospitality and gaming industry, including data quality, labor planning, customer loyalty, sustainability,...
April 16, 2010
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: The Estée Lauder Companies Inc. guiding vision is, “Bringing the best to everyone we touch.” “The best,” means the best products , the best people and the best ideas . These three pillars have been the hallmarks...
October 9, 2008
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Roaming revenues can represent a serious percentage of the revenues that many wireless carriers make, but managing and reconciling roaming revenues requires that billing systems be bypassed and enhanced, while at the same time integrating other...
September 28, 2005
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Did you know that 8 out of 10 businesses can increase campaign success through improved call center reporting and analysis? Being able to report, measure, review and interpret the results of your call center campaigns is paramount to the ongoing...
July 15, 2009
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