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Howard Sewell, President and founder of Connect Direct, discusses Buying and Using Marketing Automation Systems, including: *What business challenges and problems cause companies to look at marketing automation systems? *What are...
April 10, 2008
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Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing...
January 15, 2010
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Bestselling marketing author, Larry Bailin and International sales trainer, keynote speaker and memory expert Ron White discuss the sales and marketing benefits of training your Mind...
July 22, 2008
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In this episode of the Duct Tape Marketing podcast I visited with Steven Gray of MoneyMailer and Brent Dusing of CellFire...
July 15, 2008
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The CMO is under more pressure than ever, especially facing the prospect of slowing economic conditions. This pressure is directly connected to an inability to show business relevancy and a return on marketing investments. EMC Interactive...
March 12, 2009
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Learn how one organization utilized marketing automation technology to increase existing customer revenue by 400...
December 13, 2006
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Marketers accept that building meaningful relationships with customers will lead to long-term success. Increasingly, they try to achieve this by embracing customer-centric marketing strategies instead of product-focused ones. True customer-centric...
August 6, 2008
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marketing...
January 19, 2009
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In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data. Surrounding the data and storage application are people,...
January 13, 2009
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Most of us want to grow our businesses. But as owners of smaller enterprises we usually start out wearing a multitude of hats. We have to be chief cook and bottle washer, as the saying goes. Finding the time for marketing to grow our...
October 17, 2006
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