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This is the seventh webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . This episode is especially relevant given the state of our economy and tightening marketing...
September 22, 2009
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When determining your measurement plan for any type of a relationship building effort, there are all kinds of business challenges to drive how you will choose the appropriate measurement treatment or approach. In this exciting session, you will...
April 22, 2009
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In the past few decades, companies worldwide have transformed their ability to deliver high-quality products by creating a culture that is focused around reliable, repeatable processes. More recently, successful organizations have taken that...
June 2, 2009
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Retailers know it - s a buyer - s market. Product differentiation is difficult. Making the difference on price alone is a trap. Enhancing customer relationships and becoming customer centric is the key to increasing sales and customer retention...
May 10, 2006
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will be how to: Identify dominant consumer groups around your site and tailor site characteristics to them Understand the critical drivers of site performance and success Measure the potential of markets for entry and expansion Locate new site...
October 12, 2005
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: Understand the value of investments in customer experience capabilities. Gain insights into the role of technology and business analytics in harnessing information to build more profitable and mutually-valuable experiences with customers....
November 23, 2009
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View Live Update interviews from the floor of the SAS Forum International 2005 conference in Lisbon, Portugal. Hyun-Hee Pyun, Director, Customer Knowledge and Marketing Planning, Fido Hyun-Hee talks about the importance of customer lifetime...
June 23, 2005
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The days of marketers operating in a vacuum, with marketing and business strategies being devised independently of one another, are ending. The best marketers are now creating integrated perspectives that start with the growth objectives...
September 16, 2009
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The troubled world economy has had a significant impact on buyer behavior. Heightened scrutiny and lengthy decision cycles are changing the effectiveness of different marketing and sales tactics. The key to success lies in understanding...
November 17, 2009
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This is the fifth webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . This episode is one that can obviously make a big impact on your marketing ROI and organization's...
August 11, 2009
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