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: You - ve done the work. You - ve collected the data. You - re well on your way to marketing measurement enlightenment. But how do you present your findings in a way that means something to someone other than those in your marketing...
September 9, 2008
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Marketers today don't have the luxury of deploying marketing campaigns without quantifying the results. Measuring your marketing effectiveness will help you justify programs and optimize results. Sometimes knowing what to track...
December 15, 2009
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: With the special challenges associated with distribution channels, multiple buying influences, and sales-driven cultures, B2B marketing measurement frameworks can be especially difficult to build and maintain. This 30-minute webcast...
December 11, 2007
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In Episode #48, Alex Mandossian and Paul Colligan discussed the changes being made to the format of Marketing Online Live and what their audience might be able to learn from them...
April 27, 2007
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: There have been many books written and conferences held on selecting the right metrics to measure the payback on your marketing. But most of the talk to-date has centered around the “traditional” metrics like market share,...
February 12, 2008
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Although e-mail marketing technology has matured in the last two years, most marketers still rely on rudimentary, outdated tactics and simplistic segmentation schemes. Using behavioral data as a key attribute in customer segmentation...
December 5, 2002
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For years proponents of mobile marketing have talked a good game. The audience was touted rightfully as young, tech-savvy, and ready to interact on a small screen. The medium was hyped as the always-on connection between its users and...
March 4, 2008
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Marketing, and Success Principles...
August 23, 2008
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Marketing and Business Leadership...
July 18, 2008
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Sales, marketing and success...
August 15, 2008
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