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Join the AMA and Visible Technologies for a live, Web cast, Unlocking Social Media's ROI through Monitoring and Participation featuring Senior Forrester Research Analyst, Peter Kim and an industry case study from Marty Collins, Sr. Product Marketing...
May 22, 2008
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It is no longer sufficient for marketing to generate raw leads, hand them off to sales and declare victory. Today, marketers are being squeezed to drive higher quality, sales-ready leads with limited resources. Yet, a select group of...
September 6, 2007
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There is a science to studying brand choice. For over 80 years, academicians have attempted to identify the best method for understanding how people choose. The quest continues at an exponential pace today, particularly within the marketing...
March 18, 2008
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There's a lot more learning to be had beyond open and click-through rates for your email marketing campaigns. By employing a web analytics tool to analyze the behavior of respondents you can gain valuable insight to just how effective...
March 13, 2008
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Expert Susan Moore, author and former Microsoft executive who led many Microsoft customer satisfaction projects, and Tableau Software will show you how to easily and quickly build effective stories from the hidden marketing insights locked...
November 15, 2007
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As online experience expectations rise, Web 2.0 technologies are becoming mainstream on the Web. Blogs, wikis and RSS feeds are gaining popularity as a way to engage and persuade the growing online audience. Figuring out the best way to communicate...
December 11, 2007
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As an online marketing tool, social networks offer opportunities for your organization to leverage the power of the network to build brand recognition and increase customer loyalty . These sites are designed to facilitate connections...
August 14, 2008
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Customer data provides the foundation for direct marketing success. There is nothing like misspelling a name, using the wrong title, mailing to an old address, or mailing multiple copies to instantly lose credibility. To avoid these pitfalls...
September 11, 2008
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Online events have become a standard part of marketing programs -more marketing professionals are turning to Web seminars to generate higher quality, low cost leads every quarter. As online events are used more frequently, proven...
April 24, 2007
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Real time personalization is a critical factor in driving a productive website experience for your customers. Join us for a discussion with Brian DAmato, Delta.com's GM of Strategy and Measurement, as he explains the tactics and strategies that...
November 13, 2007
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