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Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing...
April 1, 2011
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As technologies become more sophisticated, so do customer demands for interactive experiences. In this white paper, learn some of the key ingredients in building excitement around product marketing, including: how to include the customer...
May 1, 2011
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The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica’s Annual Survey of Marketers a must read. This year, the survey found continued interest...
November 1, 2011
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Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions....
December 28, 2011
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As you travel through this eBook you can explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that...
September 15, 2011
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: For over 15 years now, the marketing mix model has been at the center of the marketing measurement process. However, new business demands are causing a spurt of innovation in measurement analytics. In this 30-minute webcast,...
October 16, 2007
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Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. View this on-demand Webinar with...
April 1, 2010
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Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. Join to explore which marketing...
September 15, 2009
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: What metrics do you really need to measure your marketing effectiveness? What - s the magic number needed to prove your marketing efforts are having a real effect on the bottom-line? With all these data points, which will really...
October 14, 2008
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How can a company ensure that the marketing deparment's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing...
July 20, 2009
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