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One-to-one marketing is still a continuing journey, not a destination. The journey, however, is at a critical stage. It is more important than ever for companies to take a hard look at their customer strategy and the data that drives...
February 7, 2008
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Do you have: Value added resellers hungry for marketing materials from your home office? Oh, and they wanted it yesterday! Overseas subsidiary that needs access to branded content it can translate and customize? Regional representatives...
October 30, 2007
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With marketing budgets continuing to decline, marketing professionals continue to turn to web seminars to generate reliable, repeatable programs that generate high quality, low cost leads. Whether you are looking to implement web...
March 11, 2008
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Be the first to hear new findings in MarketingSherpa's 2008-2009 Business Technology Marketing Benchmark Guide. Gain insights on new challenges and opportunities facing Marketing professionals. Join Stefan Tornquist and Sean Donahue...
May 14, 2008
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Social Media Marketing is not just about advertising or Search Engine Optimization. It is about creating robust, interconnected platforms and channels that embed high-quality, brand-compliant content into the social web, building a community...
November 20, 2008
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Human nature hasn???t changed. The fundamentals of business haven???t changed. And the basic principles of marketing haven???t changed. But suddenly the relation???ship between marketers and the consumers they are trying to reach has...
October 9, 2007
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Stay ahead and learn how developing collaboration technologies including instant messaging, video conferencing, teleconferencing, email, chat, web conferencing and Web 2.0 concepts will impact on your working life. Author and journalist, Brad...
November 20, 2007
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We all know that it takes multiple touches from multiple campaigns before a visitor becomes a customer. On average, Internet consumers interact with over five different marketing campaigns before taking action. Most marketers can only...
July 29, 2008
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Determining which marketing tactics is never easy. SiriusDecisions has evaluated countless ???tips and tricks??? for making demand creation just a little more systematic and successful. More and more marketing continues to move...
November 6, 2007
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Small changes to your landing pages can have a dramatic effect on conversion rates and, ultimately, revenue. Google Website Optimizer and Marqui will show you easy ways to create, test, and optimize your landing pages for better results. All...
November 20, 2007
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