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How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your Web site or make the ultimate jump and "close...
April 14, 2005
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If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong - what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there is no need to worry about...
February 1, 2005
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How do you cut costs in half? Online meetings are a great way to start, and they are becoming widely used by many departments in the organization including Sales, Training, Marketing and Consulting. However, with all these online meetings...
December 8, 2004
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The vast universe of keyword possibilities and today's competitive pay-per-click (PPC) environment make it necessary for most large marketers to utilize a tool, or the services of a search engine marketing firm who uses a tool, rather...
January 10, 2006
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Challenged with year-over-year increases in online and offline contact volume, service organizations are seeking to deflect live contacts to self-service and asynchronous channels; however, organizations are largely failing to meet customer...
December 20, 2005
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Sure, you're spending marketing dollars to drive traffic to your site, but how do you convert a higher percentage of shoppers once they get there? Will you drive more sales with a free shipping promotion, or 15% off? Is your creative...
February 23, 2005
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If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong - what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there is no need to worry about...
October 13, 2005
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Buying paid links is a crucial part of every effective search marketing campaign, but there's another important channel that can lead to even greater exposure for your web site and provide additional opportunities to capture customers....
March 31, 2005
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Retailers have long understood and measured the effectiveness of their physical square footage and their print catalog pages. This practice is very beneficial for understanding how to best monetize a Web site as well. In this Webcast, analysts...
November 14, 2005
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JupiterResearch predicts that worldwide spending on web analytics applications and support will top $450 million in 2005, demonstrating a definite interest on behalf of organizations striving to optimize their web-based business. Still, too...
August 16, 2005
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