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CRM needs to be re-positioned as a shareholder value creation approach. Narrow functionally-based traditional marketing is being replaced by a new form of cross-functional relationship management. In order to succeed with this new...
March 16, 2006
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This webcast series entitled Maximising Marketing ROI: Practical Approaches for Practical People explains how to increase the effectiveness and efficiency of your marketing spend. The Ipsos UK team unpicks and simplifies the complexity...
April 19, 2006
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Your ability to effectively reach and influence the right audience has a significant impact...
April 30, 2009
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: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine, and beer categories. Join Measured Thoughts with Dave Reibstein, managing partner of MarketingNPV,...
February 15, 2008
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While most organizations focus on the 4 Ps of marketing, a focus on the customer will drive differentiation and profitability in the future. To graduate to the next level of success, companies must engage in Customer Experience Management...
May 25, 2006
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: With brands as well recognized as Rubbermaid, Sharpie, and Levolor Blinds, Newell Rubbermaid is a brand-driven company. Growing brands that matter to consumers is central to the company's success. Ted Woehrle is responsible for marketing...
March 2, 2009
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The tenure of the average CMO is now less than two years. What explains the career-limiting disappointments of these high-level marketing executives? Just ask the CFO. If marketing is to credibly measure and demonstrate its impact,...
March 22, 2007
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Aggregating and analyzing customer intelligence can provide incredible insight into customer...
June 11, 2009
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New quantitative research from Peppers & Rogers Group and Carlson Marketing gets to the heart of what drives loyalty, engagement and relationship strength across vertical industries. Carlson Relationship Builder 2007, the next phase in...
February 26, 2008
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: Kimberly-Clark is a leading global health and hygiene company. With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise, and Depend, Kimberly-Clark holds the No. 1 or No....
May 28, 2008
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