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Join host Ted Murphy with Lee Vann, founder of Captura Group as they discuss best practices for reaching the Hispanic market online including in-language and in-culture research and strategy, increasing market share and driving revenue through...
July 6, 2006
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April 1, 2008
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Learn how to turn the information intensity of your job into a competitive advantage. Pay attention to certain sweet spots of information, make better decisions, create better goals, and set better plans about issues that truly drive your c...
March 1, 2010
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Keep profitable clients loyal...
July 20, 2007
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Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself...
June 1, 2008
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I wrote recently about a great new service called Help a Reporter Out (HARO) - this service, founded by PR Geek Peter Shankman, matches journalists on a story with expert sources. Anyone can sign up to get the three daily emails full of stories...
August 11, 2008
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Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all but gone - cost is not a factor, lack of tools is not a factor and certainly the Internet...
September 9, 2008
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In this episode of The Innovative Marketer Podcast, I speak with Debbie Qaqish of Knowlagent, a call center solutions company with a unique business challenge -- nobody knows they need what Knowlagent provides (until, of course, they hear about...
May 10, 2006
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July 7, 2009
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July 15, 2007
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