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One-quarter of all marketers using SEM manage more than 500 keywords. Faced with the impossible task of creating unique landing pages for each, many marketers instead automate the creation of landing pages, relying upon site-side search. This...
May 5, 2005
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How do you cope with search engine optimization (SEO) for a company with dozens of divisions, hundreds of departments, thousands of products, or tens of thousands of web pages -- and seemingly no way to bring order to the chaos? Join search...
July 7, 2005
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How do you cope with search engine optimization (SEO) for a company with dozens of divisions, hundreds of departments, thousands of products, or tens of thousands of web pages -- and seemingly no way to bring order to the chaos? Join search...
November 17, 2005
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The growth of pay-for-performance search engine marketing represents the first real opportunity to deploy fully developed contextual advertising campaigns. To capture this opportunity, retailers must focus on both finding the real shoppers...
September 14, 2004
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The growth of pay-for-performance search engine marketing represents the first real opportunity to deploy fully developed contextual advertising campaigns. To capture this opportunity, retailers must focus on both finding the real shoppers...
April 29, 2004
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Efficiency gains in search marketing campaigns are increasingly difficult to come by. According to a JupiterResearch executive survey, increased competition and the rising price of keywords are the top two concerns of marketers. In this...
June 14, 2005
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How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze your web metrics to see the actual terms people used to reach your Web site or make the ultimate jump...
September 22, 2005
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The demands on today's IT help desk are growing rapidly. Now, many are discovering the power of self-service to make their help desk function more productive and more profitable. Why the need? As organizations grow, their infrastructure grows...
May 18, 2005
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Online shoppers spent $23.2 billion during the 2004 holiday season, and that number is expected to grow by 25% or more this year. And since many people now begin their online shopping with a visit to a search engine, savvy merchants are turning...
November 3, 2005
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If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong - what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there is no need to worry about...
December 7, 2004
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