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In the first of a two-part podcast series, David and Paul talk with David Meerman-Scott, who has authored three books about marketing in the age of Web 2.0 and social media, including his forthcoming book, The New Rules of Marketing...
May 15, 2007
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Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all but gone - cost is not a factor, lack of tools is not a factor and certainly the Internet...
September 9, 2008
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You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their...
January 15, 2009
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Interested in a career in search marketing? What kinds of skills does it take, and how can you get started in the business? Join us for an overview of the wide range of opportunities in SEM, and how you can join this exciting field. Discover...
November 30, 2006
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Host Ted Murphy and Michelle Madhok, founder of SheFinds.com and SheFindsMom.com, discuss Internet marketing strategies for women through online publications, e-mail and blogging. Madhok provides insight into what women want, when they...
June 6, 2006
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Join host Ted Murphy with Lee Vann, founder of Captura Group as they discuss best practices for reaching the Hispanic market online including in-language and in-culture research and strategy, increasing market share and driving revenue through...
July 6, 2006
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Keep profitable clients loyal...
July 20, 2007
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Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself...
June 1, 2008
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I wrote recently about a great new service called Help a Reporter Out (HARO) - this service, founded by PR Geek Peter Shankman, matches journalists on a story with expert sources. Anyone can sign up to get the three daily emails full of stories...
August 11, 2008
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Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all but gone - cost is not a factor, lack of tools is not a factor and certainly the Internet...
September 9, 2008
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