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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content Ever wonder if you're spending your budget on the right...
May 21, 2008
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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . As the annual plan comes together, it is important to agree on the objectives and define...
November 19, 2009
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Who owns the customer? Good question. In recent years, corporate marketing organizations have divided and then subdivided into specialized units, such as acquisition, retention and revenue generation (cross-sell & up-sell). And they all...
July 30, 2008
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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content: Join Jeff Gilleland, Global Strategist, SAS; Rachelle...
August 6, 2008
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Marketing Your Way Out - How will we need to think about customers, brand and contact strategies? In this Webcast, you'll hear from: Mark Thompson , author of Success Built to Last , on the importance of communication and brand. Martha...
February 4, 2009
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In this panel discussion from BetterManagement LIVE 2006, hear what organizations must do to achieve maximum customer value while optimizing ROI. About Panel discussion Ginger Conlon, Editor-in-Chief, 1to1 Magazine (Moderator); Aaron Cano, Vice...
October 26, 2006
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This is the seventh and final webcast in the Insights and Innovations for Hospitality & Gaming webcast series, which highlights hot topics in the hospitality and gaming industry, including data quality, labor planning, customer loyalty, sustainability,...
May 14, 2010
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This presentation focuses on marketing - s difficult task of keeping a hand in the multitude of concerns that truly formulate the customer experience, rather than being pigeon holed into a simple MarCom role. Naras uses real world, candid...
May 11, 2006
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Are you spending marketing dollars on the right campaign, offer, or customer? The rapid change in new media brings with it buzzwords like community marketing, social media, viral marketing, microblogging, and consumer engagement....
March 23, 2010
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Integrating multiple marketing initiatives and customer intelligence offers the opportunity...
May 21, 2009
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