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How do you make your online content stand out from the rest? According to Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, the answer is relevance. In this new eBook, Albee explores the critical role of...
May 1, 2010
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Many companies have begun to move their outbound marketing programs to the Internet and virtualize their sales activities. The apparent benefits include lower costs and increased sales -- but do they go deeper? Wainhouse Research...
October 1, 2007
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My guest on this episode of the Duct Tape Marketing podcast is John Assaraf. You may recall the John was a central figure in the wildly popular - The Secret. John's core message of bringing the principles of quantum physics to business...
July 21, 2008
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In the first of a two-part podcast series, David and Paul talk with David Meerman-Scott, who has authored three books about marketing in the age of Web 2.0 and social media, including his forthcoming book, The New Rules of Marketing...
May 15, 2007
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As search engine marketing (SEM) becomes increasingly complex and advertisers' return on investment decreases, marketers must cultivate sophistication to remain successful. Currently, only one-quarter of search marketers use sophisticated...
February 24, 2005
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Marketing is undergoing a dramatic shift as social media takes hold. It is a new medium that marketers and advertisers cannot ignore, and is causing a evolution of formal " packaged goods media" from mainstream media companies to a more...
September 25, 2007
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Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all but gone - cost is not a factor, lack of tools is not a factor and certainly the Internet...
September 9, 2008
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You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their...
January 15, 2009
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Interested in a career in search marketing? What kinds of skills does it take, and how can you get started in the business? Join us for an overview of the wide range of opportunities in SEM, and how you can join this exciting field. Discover...
November 30, 2006
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Host Ted Murphy and Michelle Madhok, founder of SheFinds.com and SheFindsMom.com, discuss Internet marketing strategies for women through online publications, e-mail and blogging. Madhok provides insight into what women want, when they...
June 6, 2006
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