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The killer app of online advertising is emerging and it is targeting. The ability for advertisers to deliver ads with a high degree of precision is beginning to emerge in ways that are both efficient and effective. Attend this Webcast and learn...
November 15, 2005
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Search engine marketing (SEM) has grown significantly in the last several years, both in popularity and in sophistication. Marketers who have become serious about SEM are actively looking to both increase the overall size of their campaign,...
June 15, 2005
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Few marketers rank relevance as a top-three e-mail marketing goal, even though it drives 60 percent of consumers who make immediate e-mail purchases. According to a recent JupiterResearch study, tactics that improve relevance, such as...
August 17, 2005
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The evolution of e-mail as a cost-efficient marketing medium, coupled with the desire for improved capabilities, has driven 64% of marketers to deploy e-mail marketing systems. Deliverability has emerged as a key challenge, however;...
October 29, 2003
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One-quarter of all marketers using SEM manage more than 500 keywords. Faced with the impossible task of creating unique landing pages for each, many marketers instead automate the creation of landing pages, relying upon site-side search. This...
November 2, 2005
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Successful retention e-mail testing strategies require marketers to segment consumers based on their demographics and behaviors. Jupiter Research forecasts that consumers will receive more than 3,900 marketing messages in their e-mail...
February 6, 2003
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The vast universe of keyword possibilities and today's competitive pay-per-click (PPC) environment make it necessary for most large marketers to utilize a tool, or the services of a search engine marketing firm who uses a tool, rather...
May 25, 2005
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Algorithmic listings in search indexes generate an estimated six of seven commercially natured search referrals, forcing companies to consider the appearance of their sites in top search engines' organic results. Given the technical nature of...
October 27, 2005
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Buying paid links is a crucial part of every effective search marketing campaign, but there's another important channel that can lead to even greater exposure for your web site and provide additional opportunities to capture customers....
July 14, 2005
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Overall, site conversion rate is one of the most commonly used Web site metrics among retailers that responded to a JupiterResearch executive survey. However, the inconsistency with which retailers measure it is confusing and inhibits intelligent...
January 6, 2005
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