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The ultimate reason for attempting to manage customer loyalty and churn is to optimize the profitability of those customers. Many telcos are coming to realize that the practice of allowing churn, loyalty, wallet-share improvement, and acquisition...
August 11, 2005
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Research shows that companies using ROI metrics and the framework supporting marketing ROI are outgrowing their competitors and building credibility with CEOs and CFOs. Jim Lenskold will share industry trends on marketing ROI practices,...
May 23, 2007
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: Most people think of forecasting in terms of sales volume and revenue. However, for marketers, forecasting extends well beyond into interim effects such as brand equity, price elasticity, response rates, and channel development. When it comes...
July 8, 2008
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: In difficult times, the marketing budget is susceptible to the budget axe. But what do you cut first? In the age of integrated marketing, how do you go about determining what is expendable when everything seems so important?...
April 8, 2008
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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Marketers need to be prepared with better insight into customer trends, marketing...
September 15, 2009
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: Many marketers have seen the benefits of brand scorecards in helping them track and report on the strength of their brand assets. This 30-minute webcast will take you through a step-by-step process for determining which metrics should be on...
November 13, 2007
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The Lenskold Group / Kneebone 2008 Marketing ROI & Measurements Study revealed underlying practices that distinguished the elite segment of marketers delivering highly effective and efficient marketing from the rest of the pack....
October 22, 2008
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We'll explain the nitty-gritty – the value of marketing performance management (MPM) and how to implement an MPM strategy in your organization. Most importantly, you'll find out how an MPM strategy can deliver accountability across...
August 15, 2007
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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Annual planning typically involves allocating budget to the best marketing initiatives,...
October 15, 2009
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This webcast series entitled Maximising Marketing ROI: Practical Approaches for Practical People explains how to increase the effectiveness and efficiency of your marketing spend. The Ipsos UK team unpicks and simplifies the complexity...
September 14, 2005
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