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According to a recent industry article in Advertising Age, marketers are being challenged now more than ever to come up with truly innovative new products. Yet, a recent survey showed only 12% of marketers consider recently launched products...
November 8, 2007
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Marketing is undergoing a dramatic shift as technology and social media take hold. This is effecting the way marketing, advertising, publishing and many other professionals do business. PR industry leader Chris Peterson and Eric...
September 9, 2008
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Believe it or not while the economy is struggling, online marketing budgets, as a percent of total budget, are on the rise. Budgets will be shifting from less metric based sources like print, events and television to online where each...
April 10, 2008
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With increased pressure to drive quality leads and to account for ROI, more marketers are turning to email marketing, given its inherent ability to automate and track the movement of leads through the sales cycle. With automated lead...
October 18, 2007
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With campaign response rates trending downward and the demands on marketing teams increasing, marketers need programs that outperform the norm. Hear best practices for increasing the leads-to-sales conversion for your marketing...
January 17, 2006
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Local Store Marketing, Guerilla Tactics, Grass Roots, Viral, Buzz, call it what you wish, when executed correctly we like to call it 'Localtising.' Localtising is the combination of all tactics used to capitalize on the opportunities...
October 14, 2008
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Learn how the Philadelphia Stock Exchange used an online event to launch its new currency product, educating investors worldwide and doubling its expectations within the first year after the launch....
May 14, 2008
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Given today's economic outlook, your budget and resources are strapped. You may even be facing threats of cutbacks or outright reductions. What you need is a way to find out conclusively what's working now across your programs. Join this web...
September 23, 2008
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The Direct Marketing Summit is a free must-attend online event for qualified leaders in the direct marketing community. The in-depth perception will guide you toward success using the most comprehensive marketing techniques....
November 17, 2010
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Learn how Search Marketing can help top marketing executives to identify the right measures, strategies and best practices to demonstrate to senior management the effectiveness of their marketing efforts. The audience will...
September 16, 2008
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