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Today, little correlation exists between spending on Web site analytics and business benefit, a problem exacerbated by the IT-heavy approach taken to site measurement. Moreover, marketers still rely on rudimentary segmentation tactics and have...
July 9, 2003
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Successful retention e-mail testing strategies require marketers to segment consumers based on their demographics and behaviors. Jupiter Research forecasts that consumers will receive more than 3,900 marketing messages in their e-mail...
January 22, 2004
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Search engine marketing (SEM) tactics are proving to be especially good for direct marketing. Stakeholders are hopeful, but unsure, about SEM's potential for completing brand-building tasks. In this webinar, JupiterResearch Senior...
June 9, 2005
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As online retailers focus on multi-channel shopping and online consumer concerns, alternative payment options can be critical to a merchant's success. With the right options, merchants can lift sales and attract new consumers with no impact...
February 9, 2005
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E-mail marketers continue to be challenged by low click-through rates, grappling with strategies to make their mailings increasingly relevant. Despite the attention that CRM has garnered over the past several years, marketing initiatives...
June 24, 2004
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E-mail marketers continue to be challenged by low click-through rates, grappling with strategies to make their mailings increasingly relevant. Despite the attention that CRM has garnered over the past several years, marketing initiatives...
September 30, 2004
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While efforts by the largest ISPs to deal with false positives (opt-in e-mail marked as spam) are improving, overall, 60 percent of marketers surveyed by Jupiter Research said spam filters are reducing the effectiveness of their marketing...
March 9, 2004
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In this fast-paced webcast, you'll see the visual elements of persuasion and moments of truth that trigger response. You'll learn about specific changes (often minor) you can make to improve response significantly. And you'll hear the latest...
December 18, 2007
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E-mail marketers continue to be challenged by low click-through rates, grappling with strategies to make their mailings increasingly relevant. Despite the attention that CRM has garnered over the past several years, marketing initiatives...
January 26, 2005
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Marketers using testing and other sophisticated tactics such as segmentation, personalization and message frequency techniques are almost twice as likely to attain conversion rates of more than three percent, compared with marketers that do...
July 13, 2005
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