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The need for more rigorous marketing discipline and competence has never been greater. As a result, the Chief Marketing Officer - s new agenda for creating a sustainable competitive advantage is to build a Marketing-Ready...
March 9, 2006
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In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this...
February 17, 2010
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: Believe it or not, another year is coming to a close. How close are you to gaining actionable insight from your marketing measurement efforts? How far down the path are you in really understanding the effectiveness and payback of your...
November 11, 2008
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: Marketing measurement is complex. It requires the integration of many information types and is often based upon a number of assumptions. That makes it particularly difficult for finance-types to get their heads around. Yet without their...
September 18, 2007
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: How fast will your marketing programs payback? Are the expectations for speedy returns unrealistic? What do you do when you know that some of your investments may take a while to show results? This webcast provides some specific strategies...
May 13, 2008
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: How much budget should you ask for? How should you break it out - by brand, geography, segment? In order to best answer these questions you need an accurate understanding of the performance of your marketing investments. But what if...
June 10, 2008
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: Most marketing organizations today employ hundreds (if not thousands) of campaigns and initiatives in an effort to reach their goals. But you can’t fund them all, so how do you decide which ones to fund when you have no historical...
March 11, 2008
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: Is your company as far along in its marketing measurement competency as it should be? Of course not. The dirty little secret is that every company feels they’re they are making some progress, but are thwarted to varying degrees...
January 15, 2008
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Direct Marketing has spent decades perfecting "the right message to the right person at the right time through the right channel," decreasing segment size toward 1-to-1 Marketing. The focus has been on determining how customers...
January 27, 2010
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Mobile marketing provides the opportunity for markets to form around customers, instead of around vendors. It - s creating relationships that are more personal than the results of traditional marketing activities. What - s important...
March 30, 2010
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