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We often hear, “How is Marketing Automation different from email marketing?” In this white paper, you’ll learn the difference between email marketing and marketing automation, how each support complex...
June 15, 2011
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Independent research firm, Forrester Research, Inc. recently surveyed Customer Intelligence (CI) professionals to understand their marketing technology priorities, plans, and budgets. Some old issues continue to fester including the lack...
October 1, 2011
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Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system...
June 25, 2011
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Based on a transcript of the Facebook Page Marketing webinar, provided by HubSpot, this ebook highlights ways in which marketers can take advantage of recent changes rolled out on the popular social networking site. If you feel like you're...
June 1, 2011
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In response to Steve Rubel's "Bye Bye Email Marketing" piece, Alex Mandossian and Paul Colligan discuss the question "is email marketing dead?" in Marketing Online Live #27. Sites and products mentioned include: Wisdom of...
March 7, 2006
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In this episode of The Innovative Marketer, I speak with Naras Eechambadi, CEO of Quaero, and author of a fine business book High Performance Marketing: Bringing Method to the Madness of Marketing. Naras and I discuss the future...
June 13, 2006
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This webcast will help attendees learn key statistics about the size of the mobile marketplace, the composition of it and the opportunities advertisers stand to achieve through embracing it. The attendee will also learn how to approach best...
March 1, 2008
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Hosted by: Liz Brohan President, Colman Brohan Davis During this webcast, you'll learn: * How to leverage a pinpoint focus on a prospect’s rational and emotional purchase behaviors to generate greater returns. * About specific tools for...
May 24, 2007
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Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels...
December 28, 2011
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Host Ted Murphy and Lisa Jenkins, electronic marketing manager for the House of Blues, discuss entertainment marketing and integrated promotions, incorporating podcasts, mobile marketing and email into marketing plans...
June 13, 2006
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