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Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability...
July 15, 2008
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The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day...
April 9, 2008
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Scott Hoffman, CMO, Lotame shares insider secrets to a successful start with social media marketing...
October 15, 2008
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In this episode of The Innovative Marketer Podcast, I speak with Ruth P. Stevens, Columbia University business professor, consultant and author of Trade Show and Event Marketing. Ruth Stevens, one of the most influential people in B2B...
August 9, 2006
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Even in this economic climate you should be telling your CMO and CFO that more dollars, not less, should be allocated to e-mail marketing. Sound crazy? Given that marketers generally have to fight for their share of the budget, it probably...
June 26, 2008
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This presentation is designed to quickly reveal how companies can build consistent marketing methodology and a unified internal language to help unite marketing and operational concerns. With real-world, candid and often entertaining...
April 27, 2006
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According to a recent industry article in Advertising Age, marketers are being challenged now more than ever to come up with truly innovative new products. Yet, a recent survey showed only 12% of marketers consider recently launched products...
November 8, 2007
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I had a great visit with Bob Thacker, senior vice president of marketing and advertising at OfficeMax, for this episode of the Duct Tape Marketing podcast. Bob is the inspiration behind some very clever viral campaigns of late...
August 25, 2008
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Today small business marketers must make every dollar count by investing in proven effective tactics. Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and...
February 5, 2010
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View this complimentary On-Demand Webcast and learn how to improve your online marketing by generating meaningful Website data that the marketing team can easily analyze and quickly act upon. You will also learn best practices...
June 15, 2007
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