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You know the story. It's the end of the quarter and the sales numbers are below the target. The sales team is pointing fingers at marketing because they aren't bringing in enough qualified leads, and marketing is responding by...
July 17, 2008
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Hosted by: Dan McDade President, PointClear, LLC Karen Hayward Executive Vice President, & Chief Sales & Marketing Officer, CenterBeam During this webcast, you will: * Gain insight into how the proven Lead Farming approach bridges the...
June 19, 2007
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Customers are buried in more and more marketing noise every day, making it ever more difficult to get your message heard and your customers ever more difficult to manage. Opt-out and Do-not-contact (DNC) lists further exacerbates the...
May 28, 2008
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It's the holiday season, so I thought I'd offer you this bonus Podcast for your end-of-year enjoyment. Actually, this conversation extends what Jackie Huba was saying in Podcast #11 about the Word of Mouth Marketing Association. In this...
December 29, 2006
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Marketing as we know it is in the midst of a massive transformation. For years, B2B marketers relied on broadcast and direct marketing, but now they're contending with buyers who are tuning out these traditional approaches. Today’s...
February 7, 2007
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Rob McCowen, Marketing Director, discusses how IBM helps Wimbledon fulfil its potential in reaching out to new markets and the key role IBM have played in introducing Wimbledon to the world of e-commerce...
October 23, 2007
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Leon Surgeon, Product Marketing Manager for Syncsort, provides advice for companies that are swamped by exploding data growth and explains how companies can prepare for the challenges of the “next wave” in data warehousin...
May 16, 2006
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Yves de Montcheuil, Director of Product Marketing for Sunopsis, explains their E-LT approach, how their data integration hub enables master data management and their future plans regarding SOA...
May 16, 2006
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Discover how to get a true picture of the effectiveness of your marketing. This webcast will give you an overview of the Webtrends campaign performance measurement framework, with a deep dive into the foundational elements of campaign...
July 22, 2009
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We're back again. This episode we're talking about a great online marketing tool: book publishing. After that, we take a close look at what's so great about group chat...
December 20, 2006
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