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Scott Hoffman, CMO, Lotame shares insider secrets to a successful start with social media marketing...
October 15, 2008
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In this episode of The Innovative Marketer Podcast, I speak with Ruth P. Stevens, Columbia University business professor, consultant and author of Trade Show and Event Marketing. Ruth Stevens, one of the most influential people in B2B...
August 9, 2006
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I had a great visit with Bob Thacker, senior vice president of marketing and advertising at OfficeMax, for this episode of the Duct Tape Marketing podcast. Bob is the inspiration behind some very clever viral campaigns of late...
August 25, 2008
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Today small business marketers must make every dollar count by investing in proven effective tactics. Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and...
February 5, 2010
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View this complimentary On-Demand Webcast and learn how to improve your online marketing by generating meaningful Website data that the marketing team can easily analyze and quickly act upon. You will also learn best practices...
June 15, 2007
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We’ve all read how marketing to existing customers is less expensive and more profitable than acquiring new ones. Why, then, do marketing teams tend to devote the bulk of their attention – and budget – to acquiring...
April 15, 2010
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Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing webinar discusses 5 tips you can implement...
July 1, 2008
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Ninety per cent of cell phone users in the U.S. can receive text messages. Marketing to these cell phone users via text messages could be an opportunity for ecommerce merchants. mobileStorm is a text-message-marketing company and...
November 4, 2008
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You know the story. It's the end of the quarter and the sales numbers are below the target. The sales team is pointing fingers at marketing, because they aren't bringing in enough qualified leads. Marketing is responding by saying...
July 1, 2009
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How do you retain and improve relationships with current customers? With the growing complexity as channels and offers proliferate and an increasingly noisy environment that drowns out messages, marketers require assistance in maintaining customer...
July 1, 2008
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