 |
|
CPG companies have been on a journey seeking to find a more effective way to use advanced analytics for the purposes of improving the impact of trade promotion spending. With the introduction of Trade Promotion Optimizer, CPG companies have...
June 26, 2006
-
Recorded
-
|
| |
|
Retailers feel unending pressure to drive down costs and increase shareholder value. Ultimately, there are just so many levers they can pull to fulfill this objective. Continued cost reductions may create short term earnings gains, but also...
May 31, 2006
-
Recorded
-
|
| |
|
When it comes to eBusiness, - hype - is a word that often comes to mind. First there was a wave, then a bust. Finally, the demise of eBusiness was pronounced. The good news is that eBusiness is alive and well. More important, it has proven its...
April 11, 2007
-
Recorded
-
|
 |
|
This is the last webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing . This episode focuses on enhancing the customer experience. Past webcasts in this series talked about...
October 13, 2009
-
Recorded
-
|
 |
|
This is the first webcast in the Insights and Innovations for Hospitality & Gaming webcast series, which highlights hot topics in the hospitality and gaming industry, including data quality, labor planning, customer loyalty, sustainability,...
November 13, 2009
-
Recorded
-
|
 |
|
Two of the most interesting challenges for customer data integration fall on opposite sides of the same coin: determining when two records refer to the same real-world object versus determining when they do not. Yet without the ability to make...
December 10, 2009
-
Recorded
-
|
 |
|
Over the past two years, analytics has emerged as an important management discipline. From The Harvard Business Review to BusinessWeek , it is being touted as a way for organizations to improve accuracy and speed while delivering significant...
April 3, 2008
-
Recorded
-
|
| |
|
A spirited discussion by our panel of experts citing findings from a research study conducted by BusinessWeek and SAS. This video webcast will feature audience polling as well as audience Q&A. Participant level of understanding This program...
June 6, 2007
-
Recorded
-
|
 |
|
" Some companies have built their very businesses on their ability to collect, analyze and act on data. Every company can learn from what these firms do ." – Thomas H. Davenport The abundance of information residing in your company presents...
April 24, 2007
-
Recorded
-
|
| |
|
Martha Rogers talks about what a customer strategy is and isn't, gives some examples of companies that get it and those that don't, and explains in detail the steps necessary to shift an organisation to focus on its Return on Customer. This...
November 16, 2005
-
Recorded
-
|