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Today's media fragmentation and subsequent consumer empowerment have made both online and offline marketing increasingly difficult to execute effectively. Leading analysts estimate that 85 percent of consumers and businesses research...
October 30, 2008
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Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more! View this Webinar archive Jim Lenskold, author of the recent MarketingProfs ROI...
May 15, 2009
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This webcast will show you how the right search engine marketing mix can turn browsers into buyers. You will see how these unique search engine marketing techniques can extend your brand, drive qualified traffic to your site, produce...
March 11, 2004
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
January 8, 2004
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
September 23, 2004
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
July 14, 2004
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Join U.S. Cellular as they share how they apply a consistent marketing strategy to each customer taking into account and building on customers' responses and actions. Learn how this customer-centric strategy is executed across all major...
July 1, 2008
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It?s official: The Web has come out of it?s text-only shell. The early adopters of podcasting and video on the Web have made it safe for others to dip their toes into the multimedia waters. This episode of the Marketing Edge podcast is...
June 18, 2006
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The annual financial and marketing planning ritual sends a sizeable ripple throughout the entire company, and often it's the finance department's goal to determine the fiscal impact of marketing's enthusiastic and vigorous goals....
January 28, 2004
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There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a...
January 15, 2009
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