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The annual financial and marketing planning ritual sends a sizeable ripple throughout the entire company, and often it's the finance department's goal to determine the fiscal impact of marketing's enthusiastic and vigorous goals....
January 28, 2004
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
March 22, 2005
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The year before us will be a dynamic one for marketers. The confluence of Broadband usage, podcasting, search engine capabilities for video and audio, online advertising and internet e-commerce gives businesses the opportunity to be innovative...
January 11, 2006
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You know you need help with your search marketing efforts, but where to start? Should you outsource the job to a third party? Or should you hire an in-house expert to manage the process? In either case, how do you know how to select the...
September 29, 2005
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For years, marketers have been tracking consumers as they go to the web in response to DRTV spots and infomercials, as well as other forms of offline advertising. In an ideal world, every consumer would pay attention and jot down the web URL...
July 28, 2005
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Sure, search is hot. But that doesn't mean your overall advertising budget has suddenly gotten larger to allow for increased spending on search. So what do you do? Attend this Webinar and learn: how to lobby for a bigger slice of the existing...
January 13, 2005
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See the results of IDC's new research identifying the key trends, forecasts and benchmarks for BtoB marketers — and just in time for your annual budget planning process! Featuring Michael Gerard, Research Vice President for IDC's CMO Advisory...
October 7, 2008
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In this podcast, Lois discusses how to create conversations with and listen carefully to customers as well as organize, set expectations, and measure results....
July 20, 2006
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Aaron talks about SeaTab’s approach to BI; the hands on approach allows users to customize reports, dashboards and KPIs on a global bases allowing them to gain analytical freedom to be able to achieve the exact analytical result they are...
May 15, 2007
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July 1, 2007
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