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Retailers know it - s a buyer - s market. Product differentiation is difficult. Making the difference on price alone is a trap. Enhancing customer relationships and becoming customer centric is the key to increasing sales and customer...
May 10, 2006
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View Live Update interviews from the floor of the SAS Forum International 2005 conference in Lisbon, Portugal. Hyun-Hee Pyun, Director, Customer Knowledge and Marketing Planning, Fido Hyun-Hee talks about the importance of customer...
June 23, 2005
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This webcast is part of the series, Smarter Marketing presented in association with the American Marketing Association and SAS . With the slashing of budgets everywhere you turn, marketing has some very tough decisions to make to decide what...
August 25, 2009
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Performance Management 2.0 is being referenced by some IT research firms as an advance over Performance Management 1.0. Does PM 2.0 simply mean it is broader and more inclusive than the PM 1.0 traditional view of being simply a CFO-driven initiative...
January 30, 2008
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Find out how the UK National Health Service Counter Fraud Service is successfully fighting fraud and managing risk, and how you can, too. No registration is required! Originally Presented Thursday, December 14 , 2006 About This...
December 14, 2006
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After years of automating their warranty chains, some companies have emerged as - best-in-class. - Many other companies that think they have a complete warranty management program are falling far short of obtaining full business value from their...
September 26, 2006
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Trade spending efficiency and effectiveness is a - hot button - for consumer products manufacturers and retailers. With billions of dollars of improved financial performance at stake, CPG and retail firms seek to optimize the results of trade...
December 6, 2005
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Far-sighted companies are using their warranty data to improve process efficiency and reduce costs in operational areas such as claims processing, fraud detection, early warning and product development. Making changes at these levels can also...
October 13, 2005
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Performance Management is the number one topic on BetterManagement and Gary Cokins is one of the top presenters on the topic. Since Jan. 1, 2008, Gary has presented to audiences in nearly 30 international cities on 4 continents and he's heard...
May 23, 2008
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This webcast is part of the series, Smarter Marketing presented in association with the American Marketing Association and SAS . Marketing success in today’s tough environment is driven by making smarter choices when faced with the challenge...
April 28, 2009
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