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This seminar addresses how to achieve real value from advanced customer profitability information. It also address the design and implementation of customer profitability systems and the use of that information in analyzing opportunities...
September 27, 2005
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Business competition and marketing have evolved very quickly in just the last few years, from a tradition rooted in mass production and mass communication, to call centers, self-service Web sites, laptop-equipped sales forces, and tailored...
August 23, 2005
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This program is a follow-up to the widely acclaimed Webcast, Mining with ABM: Searching for Customer Profitability Gold , the second-highest rated Bettermanagement.com Webcast in 2005. This Webcast mines deeper and features the findings...
September 21, 2006
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You can't manage what you don't measure" is age-old wisdom shared by medieval kings levying taxes and 21st-century managers responsible for complex global service chains. Without effective strategies and efficient processes in place for...
June 20, 2007
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Choose Service - The world is not here to make you happy. Your happiness comes from using your gifts to serve the world. If you dare to live beyond the boundaries of self-concern and self-indulgence; if you walk into work with an unwavering...
November 4, 2008
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: Understand the value of investments in customer experience capabilities. Gain insights into the role of technology and business analytics in harnessing information to build more profitable and mutually-valuable experiences with customers....
November 23, 2009
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Is retailing falling behind the customer demand curve? Harvard Business Review - s - Zara's Secret for Fast Fashion - states, - By defying conventional wisdom, Zara can design and distribute a garment to market in just fifteen days. -...
May 31, 2006
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While retail banks have long known that growing customer loyalty, customer profitability and share of customer are the keys to competitive advantage, many remain challenged to incorporate customer strategies into...
October 11, 2005
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Retailers feel unending pressure to drive down costs and increase shareholder value. Ultimately, there are just so many levers they can pull to fulfill this objective. Continued cost reductions may create short term earnings gains, but also...
May 31, 2006
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will be how to: Identify dominant consumer groups around your site and tailor site characteristics to them Understand the critical drivers of site performance and success Measure the potential of markets for entry and expansion Locate new site...
October 12, 2005
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