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Marketing Managers know it costs significantly less to retain and service existing customers than to prospect for-and acquire-new ones, but maximizing the customer benefit and value isn't feasible if an organization relies solely...
April 24, 2008
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In today’s business environment, organizations must retain customers and grow their value over time. Increasing customer retention by just one or two percent can have a dramatic impact on the overall profitability of a customer...
February 11, 2009
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Enterprise data is among a company's core assets, yet information is often not available quickly enough to improve business results. The ability to immediately sense and respond to business events and conditions helps the enterprise react faster...
December 2, 2008
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: With a wealth of new service choices available to subscribers — and efficient, high-capacity new platforms from which to provide those services — these should be halcyon days for telecommunication service providers...
September 18, 2007
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Steve Messenger explains the retail Customer Loyalty Management Cycle and show how it sets the agenda for generating and using Customer Intelligence to improve business performance. This agenda encompasses: Understanding...
December 5, 2006
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The employee-customer relationship has become the focus of much attention, particularly as there has been an increasing shift toward a service based economy. There is widespread acceptance of the idea that energized, engaged employees...
October 2, 2008
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In today’s marketplace, companies are constantly under pressure from shareholders to increase their profits; bundling has become a very popular way of trying to acquire more share of wallet from customers and improve customer retention....
April 8, 2009
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In the evolving and demanding world of telecommunications, Tellabs supports telecom service providers with the design, development, and deployment of wireline, wireless, and cable solutions worldwide. But with each unique solution deployment...
July 26, 2007
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This seminar addresses how to achieve real value from advanced customer profitability information. It also address the design and implementation of customer profitability systems and the use of that information in analyzing opportunities...
September 27, 2005
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Business competition and marketing have evolved very quickly in just the last few years, from a tradition rooted in mass production and mass communication, to call centers, self-service Web sites, laptop-equipped sales forces, and tailored...
August 23, 2005
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