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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . As the annual plan comes together, it is important to agree on the objectives and define the right...
November 19, 2009
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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content: Join Jeff Gilleland, Global Strategist, SAS; Rachelle Spero,...
August 6, 2008
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New research shows that affluent consumers are ready to be your loyal customers. The question is: Does your loyalty program have what it takes to stand out and win - or is it lost in a sea of look alikes? Join Ken Seaton, Carlson Marketing Worldwide,...
May 24, 2006
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The eternal questions on the minds of marketers today: Why is it so hard to find out what our customers really want? Are they(we) looking for relationships, rewards, recognition? A bit of each? All of the above? In this session, we will reveal...
December 3, 2008
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: What does it really take to bring an organization through the life cycle of measurement and metrics adoption? Kim Johnston, VP of Marketing and Sales Operations for Symantec Corporation provides a case study of her experience in defining a...
January 8, 2009
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The business of government and that of private companies is very reliant on dependable and up-to-date address and related citizen/customer information. Unfortunately, very often addresses take many forms and formats, are complex, incompatible...
April 17, 2008
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For years proponents of mobile marketing have talked a good game. The audience was touted rightfully as young, tech-savvy, and ready to interact on a small screen. The medium was hyped as the always-on connection between its users and the next...
March 4, 2008
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A recent BusinessWeek survey of more than 300 C-level executives surfaced the following stunning revelations on today's corporate growth: Only 10 percent believe they effectively quantify marketing activity. Only 20 percent believe their companies...
October 4, 2007
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From this webcast, you will learn: What it takes to achieve success with business analytics What some of the best practices are for infusing analytics into business processes Some key elements to building and managing...
June 18, 2009
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In the first Webcast in this series, Performance Management 2.0 was described as an advance over Performance Management 1.0 because it is both broader than only financial reporting, budgeting and dashboard dials. It is better...
February 12, 2008
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