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Marketing Managers know it costs significantly less to retain and service existing customers than to prospect for-and acquire-new ones, but maximizing the customer benefit and value isn't feasible if an organization relies solely on the...
April 24, 2008
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Did you know that... *40% of users don’t return to a Website after a negative first experience? *About 50% of potential online sales are lost when users can’t find what they need? *As much as 50% of customer loyalty is attributed...
September 15, 2006
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Your ability to effectively reach and influence the right audience has a significant impact on your...
April 30, 2009
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David Norton talks about the issues in executing strategy, how to go about describing strategy, how alignment of performance drivers with customer value proposition is a source of competitive advantage, and how strategy is a hypothesis...
November 10, 2005
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Vendor spending represents over 50% of IT spend, yet vendor management remains one of the most immature disciplines in IT organizations. Even if one has deployed asset management, one may be missing an opportunity to save from 5 to 15% of overall...
March 1, 2009
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: With a wealth of new service choices available to subscribers — and efficient, high-capacity new platforms from which to provide those services — these should be halcyon days for telecommunication service providers and their customers....
September 18, 2007
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Direct Marketing has spent decades perfecting "the right message to the right person at the right time through the right channel," decreasing segment size toward 1-to-1 Marketing. The focus has been on determining how customers are different...
January 27, 2010
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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content: Today your brand isn’t what you say it is, it’s what...
November 12, 2008
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How long does it take you to respond to your customer's e-mail inquiries? If you're not responding within 24 hours you could be losing money and customer confidence. In today's multi-channel environment, e-mail has become a critical...
May 20, 2004
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In years past, companies competed by being mostly product-centric. They organized their processes and resources based on the products and the systems that supported those products. Today, strategies based solely on products are yielding to customer-centric...
September 1, 2007
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