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This webcast is part of the series, Smarter Marketing presented in association with the American Marketing Association and SAS . With the slashing of budgets everywhere you turn, marketing has some very tough decisions to make to decide what...
August 25, 2009
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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Annual planning typically involves allocating budget to the best marketing initiatives, establishing...
October 15, 2009
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Performance Management 2.0 is being referenced by some IT research firms as an advance over Performance Management 1.0. Does PM 2.0 simply mean it is broader and more inclusive than the PM 1.0 traditional view of being simply a CFO-driven initiative...
January 30, 2008
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The need for more rigorous marketing discipline and competence has never been greater. As a result, the Chief Marketing Officer - s new agenda for creating a sustainable competitive advantage is to build a Marketing-Ready Enterprise. With sponsorship...
March 9, 2006
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Data stewardship is getting a lot of attention in both IT and business circles. Many companies have already institutionalized the role. While in many cases data stewards are the new go-to resources for all things data, that can be as much of...
July 29, 2009
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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content Ever wonder if you're spending your budget on the right campaigns/offers/customers?...
May 21, 2008
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One aspect of the U.S. Energy Policy Act of 2005 (HR6) is an enhanced focus on energy efficiency. All state regulatory agencies must investigate whether utilities should install an advanced metering infrastructure (AMI) and issue a decision...
February 23, 2006
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Find out how the UK National Health Service Counter Fraud Service is successfully fighting fraud and managing risk, and how you can, too. No registration is required! Originally Presented Thursday, December 14 , 2006 About This Show Feature: Hazardous...
December 14, 2006
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One reason agencies question the value of IT is the difficulty in linking agency objectives and strategy to IT investments, services and financial performance. In many organizations, agency and IT sit on opposite sides of a chasm. Ultimately,...
June 15, 2006
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" Some companies have built their very businesses on their ability to collect, analyze and act on data. Every company can learn from what these firms do ." – Thomas H. Davenport The abundance of information residing in your company presents...
April 24, 2007
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