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The quality of the customer service experience increasingly factors into the consumers' purchasing decision and has long reaching implications on their retention, revenue and brand equity. This Webinar provides clues into how site users...
April 1, 2004
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Gary Cokins talks about executive frustration, mistrust of accounting, poor customer value management, the missed promises of ROI from CRM and ERP, unfinished supply chain management and how to get it all back together under the performance...
November 16, 2005
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In the midst of the current global financial crisis, it is not just credit that is in short supply. There is also a critical shortage of new customers. This shortage dramatically increases the value of existing customers, their goodwill and...
August 19, 2009
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In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this...
February 17, 2010
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To register for this event, please click here. IT Leasing and Financing: Customer Imperatives in a Changed World The current economic crisis has left many IT organizations without enough available capital to complete even essential projects....
April 9, 2009
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With promises of strong return on investment, low overhead and rapid application deployment, Software as a Service (SaaS) and Application Service Provider (ASP) solutions have begun to skyrocket in popularity. Solutions for customer relationship...
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This whitepaper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools....
October 10, 2009
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The employee-customer relationship has become the focus of much attention, particularly as there has been an increasing shift toward a service based economy. There is widespread acceptance of the idea that energized, engaged employees...
October 2, 2008
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Martha Rogers talks about what a customer strategy is and isn't, gives some examples of companies that get it and those that don't, and explains in detail the steps necessary to shift an organisation to focus on its Return on Customer....
November 16, 2005
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Aggregating and analyzing customer intelligence can provide incredible insight into customer...
June 11, 2009
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