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Tony LoFrumento talks about the need for Business Intelligence, the benefits, the initial CRM Focus, the required informational infrastructure and critical capabilities, how customers are segmented and the required organisational alignment to...
November 10, 2005
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New quantitative research from Peppers & Rogers Group and Carlson Marketing gets to the heart of what drives loyalty, engagement and relationship strength across vertical industries. Carlson Relationship Builder 2007, the next...
February 26, 2008
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This is the third webcast in the Insights and Innovations for Hospitality & Gaming webcast series, which highlights hot topics in the hospitality and gaming industry, including data quality, labor planning, customer loyalty, sustainability,...
December 4, 2009
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Retailers know it - s a buyer - s market. Product differentiation is difficult. Making the difference on price alone is a trap. Enhancing customer relationships and becoming customer centric is the key to increasing sales and customer...
May 10, 2006
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This webcast is part of the series, Smarter Marketing presented in association with the American Marketing Association and SAS . In the midst of a global recession, the online channel has been one of a few bright spots. Consequently, the...
June 3, 2009
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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Marketers need to be prepared with better insight into customer trends, marketing performance,...
September 15, 2009
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View Live Update interviews from the floor of the SAS Forum International 2005 conference in Lisbon, Portugal. Hyun-Hee Pyun, Director, Customer Knowledge and Marketing Planning, Fido Hyun-Hee talks about the importance of customer...
June 23, 2005
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For many, these are the golden rules of running a successful business: Rule #1: The best measure of success for your business is current sales and profit. Rule #2: With the right sales and marketing effort, you can always get more...
January 11, 2008
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Discover how to improve customer relationships while controlling risk, ensuring compliance and boosting customer value. Learn how to monitor, analyze and report operational risk, manage anti-money laundering strategies and deliver...
October 27, 2005
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This is the first webcast in the Insights and Innovations for Hospitality & Gaming webcast series, which highlights hot topics in the hospitality and gaming industry, including data quality, labor planning, customer loyalty, sustainability,...
November 13, 2009
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