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Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer relationship management tool can...
December 1, 2009
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Now, from a single platform, one can leverage existing content in EMC Documentum to generate highly personalized and customized correspondence, rich HTML e-mail, dynamic marketing collateral, and relationship statements to improve customer...
October 1, 2009
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Integrating multiple marketing initiatives and customer intelligence offers the opportunity...
May 21, 2009
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In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this...
February 17, 2010
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Meredith Devine talks about Nestl??'s approach to applying Activity Based Costing principles in all areas of the business, not just to the data on the Profit and Loss statement. This includes the Customer Value Dimension, a total picture...
November 16, 2005
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It's a truism that "Customers buy a relationship, not a just a product, from you." Companies need to proactively implement and retain customer relationships if they want to continue selling their products long term. The real goal...
June 17, 2009
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In the midst of the current global financial crisis, it is not just credit that is in short supply. There is also a critical shortage of new customers. This shortage dramatically increases the value of existing customers, their goodwill and...
August 19, 2009
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To register for this event, please click here. IT Leasing and Financing: Customer Imperatives in a Changed World The current economic crisis has left many IT organizations without enough available capital to complete even essential projects....
April 9, 2009
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Direct Marketing has spent decades perfecting "the right message to the right person at the right time through the right channel," decreasing segment size toward 1-to-1 Marketing. The focus has been on determining how customers are different...
January 27, 2010
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Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. These interactions span marketing, sales and service, but they all factor into an individual...
June 24, 2008
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