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Professional service organizations are now using Customer Relationship Management (CRM) far beyond its traditional use in marketing, sales, and service. The attendee of this webcast will learn how Microsoft CRM makes an ideal platform...
October 1, 2008
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This Forrester white paper explores the relationship between revenue and a company's Customer Experience Index (CxPi) score, and it provides interactive models that illustrate how revenue increases with a higher CxPi score...
February 1, 2011
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This Forrester Research white paper explores the relationship between revenue and a company's Customer Experience Index (CxPi) score, and it provides interactive models that illustrate how revenue increases with a higher CxPi ...
November 15, 2010
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Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer relationship management tool can...
December 1, 2009
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Now, from a single platform, one can leverage existing content in EMC Documentum to generate highly personalized and customized correspondence, rich HTML e-mail, dynamic marketing collateral, and relationship statements to improve customer...
October 1, 2009
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This webcast is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . Integrating multiple marketing initiatives and customer intelligence offers the opportunity...
May 21, 2009
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Meredith Devine talks about Nestl??'s approach to applying Activity Based Costing principles in all areas of the business, not just to the data on the Profit and Loss statement. This includes the Customer Value Dimension, a total picture...
November 16, 2005
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Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. These interactions span marketing, sales and service, but they all factor into an individual...
June 24, 2008
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In this webcast, sponsored by Adobe and Bank Systems & Technology, you will hear from industry experts Kathleen Khirallah, Research Director, Retail Banking with TowerGroup, and Nicole Kealey, Group Product Marketing Manager, Financial Services...
November 22, 2007
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It's a truism that "Customers buy a relationship, not a just a product, from you." Companies need to proactively implement and retain customer relationships if they want to continue selling their products long term. The real goal...
June 17, 2009
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