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David Norton talks about the issues in executing strategy, how to go about describing strategy, how alignment of performance drivers with customer value proposition is a source of competitive advantage, and how strategy is a hypothesis...
November 10, 2005
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: With a wealth of new service choices available to subscribers — and efficient, high-capacity new platforms from which to provide those services — these should be halcyon days for telecommunication service providers and their customers....
September 18, 2007
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Direct Marketing has spent decades perfecting "the right message to the right person at the right time through the right channel," decreasing segment size toward 1-to-1 Marketing. The focus has been on determining how customers are different...
January 27, 2010
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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content: Today your brand isn’t what you say it is, it’s what...
November 12, 2008
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: Understand the value of investments in customer experience capabilities. Gain insights into the role of technology and business analytics in harnessing information to build more profitable and mutually-valuable experiences with customers....
November 23, 2009
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What you will learn in this this Webcast: Why customers, not products, generate profits. How to spend money on your limited customer base in order to get the greatest return. How to manage the "value exchange" – the value you deliver...
July 27, 2007
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While retail banks have long known that growing customer loyalty, customer profitability and share of customer are the keys to competitive advantage, many remain challenged to incorporate customer strategies into...
October 11, 2005
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While most organizations focus on the 4 Ps of marketing, a focus on the customer will drive differentiation and profitability in the future. To graduate to the next level of success, companies must engage in Customer Experience...
May 25, 2006
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CRM needs to be re-positioned as a shareholder value creation approach. Narrow functionally-based traditional marketing is being replaced by a new form of cross-functional relationship management. In order to succeed with this new...
March 16, 2006
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The predominate question Carlson Marketing hears from companies large and small is, "Where should marketing dollars be focused to deliver the biggest bump in the loyalty outcomes that will generate the most incremental and longest lasting profit?"....
March 24, 2010
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